Every year, Benjamin Moore, the renowned paint manufacturer, unveils its Color of the Year, a hue that signifies the coming year’s design trends and captures the zeitgeist. In 2024, they’ve chosen *Rye*, a warm, earthy brown that embodies a sense of grounding and comfort. While brown might seem like an unexpected choice, it’s a testament to the growing appreciation for natural tones and the desire to create welcoming spaces.
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It’s no secret that the world has been experiencing rapid and tumultuous change. People are seeking havens of tranquility, spaces where they can unwind and connect with the natural world. *Rye* embodies this yearning, prompting us to reimagine our homes as sanctuaries where peace and connection reign supreme.
A Hue Rooted in Nature and Comfort
*Rye* is a warm brown that evokes the feeling of earthy tones, reminiscent of sun-baked landscapes and fields at dusk. It’s neither too dark nor too light, offering a sense of depth and complexity without being overwhelming. This versatility allows it to be incorporated into various design schemes, from minimalist and modern to traditional and eclectic.
The color’s adaptability extends beyond its aesthetic appeal. *Rye* serves as a grounding element, creating a sense of stability and security. In an era of constant stimulation, this grounding effect fosters a sense of calm and focus, allowing us to find serenity amidst the chaos.
The Story Behind *Rye*
Benjamin Moore describes *Rye* as “a grounding hue that connects us to the natural world. It’s a color that inspires contemplation and introspection, offering a sense of peace and tranquility.”
The company has a long history of selecting colors that reflect broader social and cultural trends. In past years, they’ve chosen hues like *Caliente* (2018), a fiery red that represented passion and energy, and *First Light* (2020), a soft, optimistic blue that symbolized hope and renewal. *Rye*, however, is a departure from these previous trends, highlighting the growing desire for connection with nature and a sense of calm.
Incorporating *Rye* into Your Home
*Rye* is surprisingly easy to incorporate into any home. Here are some tips for using this versatile hue:
- Create a grounding foundation: Use *Rye* on the walls of your living room or bedroom to create a calming and inviting atmosphere.
- Introduce accents of warmth: Pair *Rye* with warm neutrals like cream, beige, or white to create a balanced and sophisticated aesthetic.
- Embrace a natural aesthetic: Incorporate natural materials like wood, stone, and leather to complement the earthy tones of *Rye*.
- Experiment with texture: Add depth and dimension to a *Rye* space with textures like woven rugs, chunky knit throws, and plush velvet cushions.
- Personalize with pops of color: If you want to add a touch of vibrancy, use pops of color like emerald green, mustard yellow, or terracotta.
- Think beyond the walls: Don’t be afraid to use *Rye* on furniture, cabinetry, or even doors for a bolder statement.
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Expert Tips for Using *Rye*
To make the most of *Rye’s* grounding qualities, consider using it in areas where you want to foster a sense of calm and relaxation.
For example, paint your bedroom walls in *Rye* to create a haven of tranquility where you can rest and recharge. Or, use it in your home office to help you focus and concentrate. *Rye* can even be used in kitchens and bathrooms to create a warm and inviting atmosphere. The key is to choose a level of saturation and brightness that complements the space’s existing features and natural light.
Frequently Asked Questions About *Rye*
What is the best way to incorporate *Rye* into a small space?
For smaller spaces, consider using *Rye* as an accent color rather than a dominant color on the walls. For example, you could paint a small accent wall or use *Rye* on furniture. Or, you could use a *Rye* rug to ground the room while making the space feel larger.
What colors pair well with *Rye*?
*Rye* pairs beautifully with a wide range of colors. Some of the best complements include cream, beige, white, sage green, mustard yellow, terracotta, and navy blue. These colors create a balanced and sophisticated palette that will help *Rye* shine.
How can I create a modern aesthetic with *Rye*?
While *Rye* might seem like a traditional color, it can also be used to create a modern aesthetic. Pair *Rye* with sleek, minimalist furniture and accessories, and use metallic accents for a touch of glamour. You can also experiment with incorporating geometric patterns and clean lines into your design.
Benjamin Moore 2024 Color Of The Year
Conclusion
Benjamin Moore’s choice of *Rye* as the 2024 Color of the Year reflects a desire for grounding, comfort, and connection. This earthy brown offers a versatile palette that can inspire a sense of calm and sophistication in any space. Whether you’re seeking to create a relaxing retreat or simply add a touch of warmth and depth to your home, *Rye* is a hue that invites you to embrace the natural world and find solace in the beauty of simplicity.
Are you interested in incorporating *Rye* into your home design? What are your thoughts about this unexpected color choice? Let us know in the comments below!
